Lollandske-Öl-Bryggere (LÖB) is a group of four wonderful guys with very different backgrounds and skillsets. Central to all four LÖBers is the love for the beer, for Lolland and for each other.

In a close collaboration between the LÖB guys and Asap, we have created a rigorous and imaginative LÖB universe, which unfolds in the specially designed beer labels. A few designs have also become posters, which are published in a very limited edition and are sold once a year to the highest bidder at the Lolland music festival "Musik til roen", which Asap has also given its own distinctive identity. Here, Asap also contributes every year with festival posters and other graphic art posters.